New York State Liquor Authority Approves Online Server Training

June 7, 2007 -- (Albany, NY and Austin, TX) - 360training.com (www.360training.com) announced today its partner, The Empire State Restaurant & Tavern Association (ESRTA), has obtained approval of an online alcohol seller server training in New York State. The approval was granted by the New York State Liquor Authority and is the first of its kind, designed to certify employees on responsible alcohol service at on and off-premise establishments who sell alcohol to the public.

"We've conducted traditional classroom based server training for almost twenty years, but we expect that the convenience of online training will dramatically increase the number of servers trained in preventing underage drinking and sales to intoxicated persons", stated Scott Wexler, ESRTA's Executive Director.

"Our association has supported server training for a long time, but servers often faced barriers that prevented them from participating in these important programs," according to Wexler. "Servers no longer have to miss out on this vital training due to time and location of classes," Wexler added.

New York State Liquor Authority Chairman Daniel B. Boyle commented, "Education is the first step and an essential element in maintaining compliance with the ABC (Alcoholic Beverage Control) Law. Over the years, the ATAP (Alcohol Training Awareness Program) program has proven successful in instructing servers on their responsibilities when selling alcohol, leading to fewer incidences of underage drinking and sales to intoxicated persons". "Offering ATAP over the Internet will significantly increase accessibility to the program, thus helping to educate more licensees and their employees statewide. I want to congratulate ESTRA for developing the first of its kind online ATAP program," Boyle added.

The program focuses on the legal responsibilities of selling or delivering alcohol and provides training in practical skills to help licensees and their employees fulfill their legal responsibilities. Additionally, the ATAP program informs participants on the potential consequences of improper sale or delivery of alcohol. Licensees and individuals completing the ATAP program have the possibility of a limited affirmative defense in the event of an illegal alcohol sale to a minor.

The online training will be facilitated through ESRTA's Virtual University (www.esrta.org) in partnership with 360training.com, a market leader in online compliance education. "The online learning delivery approach will allow servers to benefit from consistency in training material, competency-based testing, and anytime anywhere accessibility," said Bill Vear, 360training.com's Vice President of Public Safety Education. "The expertise and reach of ESRTA will be integrated with a nationally recognized educational platform that will be appreciated by the industry for its effectiveness and convenience," Vear added.

The new online server training program is the second major initiative launched by ESRTA this year to improve compliance with the alcoholic beverage control law. Earlier in the year the association announced its new "ABC's of the Alcoholic Beverage Control Law" developed with the assistance of the State Liquor Authority. This program is the only comprehensive training program for licensees focused on their responsibilities as on-premises liquor license holders. The "ABC's of the Alcoholic Beverage Control Law" program is also available via ESRTA's Virtual University (www.esrta.org).

"We see the development of these new compliance programs as a core mission of the association by giving licensees, managers, and servers the resources they need to meet their duties and responsibilities," Wexler concluded.

About 360training:

360training services over 1500 e-learning partners who together have trained more than 3 million users worldwide. Their integrated strategy of technology, content and service helps organizations and professionals in a wide range of industries best manage career, compliance and certification needs. Ranked as the 6th fastest growing tech company in the 2006 Deloitte and Touché Fast 50, 360training's customers include industry leaders Guaranty Bank, IBC, Trammell Crow Company, Centex Homes, Duke Energy and more. For more information, visit www.360training.com

About Learn2Serve:

Learn2Serve is the alcohol and food safety certification program of 360training's Pubic Safety division. As a nationally recognized leader of online training for alcohol and food service permit holders, Learn2Serve delivers accredited on-demand certification to industry employees and corporations through e-learning. For more information visit: www.learn2serve.com.

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For more information contact:
Albert Lilly
VP, Marketing
888-360-TRNG
albert@360training.com

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New York State Liquor Authority Approves Online Server Training