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Following Trends or Serving Tradition? How to Keep Them Coming Back

Posted by:

Cara Pahoyo | October 10, 2017 | 0

These days, food trends are the talk of the food business. For the most part, however, it’s still a hit or miss for many restaurant owners. Yes, following the trends don’t always lead to being instafamous. And, depending on your market, you may not need to be all that catchy with your menu. Here’s 5 ways to keep customers coming back using the latest food trends!

Trends are can be identified and explained

The appeal of a certain dish is usually consistent with lifestyle trends, which are either backed by science or in most cases today, social media. No kidding. If you want to stay ahead, you have to know where all these trends are coming from and why people love them.

The trick is knowing when to get out

Trends eventually flare out, which is why it’s important for restaurants to avoid overplaying their hand. Sometimes, a trend can just lose steam on its own or it can also get taken over by something else. Also, don’t alienate your loyal sit-down customers, keep the best-sellers up there with the new ones.

Put a little twist in your own take

Sometimes, you just have to go for it. Consult with your chefs and determine if there’s anything that can be done to put an enticing spin on the current trend. Make it yours, as they say. If done correctly, more customers will be specifically looking for what you have to offer. Balance your creativity.

Pair the new food/drink with your own dish

Why not literally mix things up, right? Sometimes, it’s just a matter of finding the right combination. For all you know, that new gluten-free drink you saw on Pinterest might just be the perfect partner for that healthy classic treat of yours.

Highlight and promote your new treat

Through promotion, your trendy dish will look more special since it’s being highlighted and presented as a key figure on your menu. The fault of some restaurants is undermining trends by not riding them while they’re hot.

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