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Four Walls Marketing: A Blueprint to More Effective Sales & Marketing
Hotel Marketing isn’t rocket science! In fact, some of the most effective marketing strategies can happen within the four walls of your hotel, using the resources and people you already have in place. Four Walls Marketing: A Blueprint to more Effective Sales and Marketing presents solid information and uses real-life interactive scenarios to show how hotel staff and managers can all be part of a marketing team that drives revenue and increases profits.
Building a Solid Foundation
It starts with quality rooms, facilities, and services that meet and
exceed the expectations of your guests. See your property through “Guest
Eyes” to improve curb appeal, while establishing quality maintenance
and training programs that build off the revenue-enhancing programs you
already have in place.
Wall No. 1 - Your Internal Customers (Employees)
The quality of each guest’s stay depends on people from every department
at your hotel. By creating an environment of cooperation, communication,
and teamwork among managers and staff, you can deliver quality service
that builds repeat business.
Wall No. 2 - Your External Customers (Guests)
The best resource for building business is your current customers. Any
guest interaction can hold the potential for future business. Your entire
staff can recognize opportunities to upsell and deliver solid leads.
Wall No. 3 – Communication
Communication is the fuel for any successful internal marketing effort.
All staff should understand the strategies and goals of your marketing
plan in order to contribute and share in its success.
Wall No. 4 - Selling Strategies
Managers, sales staff, and front office personnel can reach out and capture
new business by finding competitive information, developing leads through
the newspaper and phone book, making contact calls, and using site tours
effectively.
Beyond Four Walls - Thinking Outside of the Box
Make your hotel stand out above the competition by doing something unique
and creative. Let your staff help develop cost-effective marketing strategies
that will drive occupancy and revenue at your property.
Sunrise Guarantee
We believe Sunrise Basic Training programs deliver value: effective training thatis reasonably priced and easy to use. Purchase any Sunrise Basic Training program. Within 14 days, if you determine that your Sunrise Basic Training program does not exceed your expectations, simply return the program for a full refund of the purchase price. That’s the Sunrise Guarantee!